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ViewTasked to encapsulate the essence of their prestigious brand through visual storytelling. This project involved overseeing the branding, design, development, and photography. Collaborating with renowned photographer Ki Price, we aimed to visually narrate the Hidalgo story, highlighting the exquisite craftsmanship and unique character of their Made To Measure experience.
Hidalgo Brothers, a prestigious name in Savile Row, epitomises the pinnacle of bespoke tailoring. Founded by Marco and Ramon, who honed their craft in Quito before bringing their expertise to London, the brand is renowned for its commitment to excellence. Their journey from Ecuador to becoming celebrated tailors in one of the world's most famous streets for bespoke tailoring is a testament to their dedication and skill in creating suits that are not just garments, but a legacy.
The inspiration for the Hidalgo Brothers brand revolved around the fusion of traditional tailoring with modern sensibilities, appealing to a new generation while staying true to the art of bespoke suit making. The project's outcome was a distinctive brand identity that speaks to both the legacy and innovation of Hidalgo Brothers.
We established a strategic direction that not only tells the rich history of Savile Row tailoring but also positions the Hidalgo Brothers as pioneers in modernising this timeless craft. The result is a brand experience that offers clients a personal and immersive journey into the world of bespoke tailoring, underscored by the brothers' passion for excellence and attention to detail.
